April 4, 2013Announcing our Color Refresh! We love color and we know that you do too. Color is fundamental to who we are and what we offer. It's important for us to stay up-to-date with color trends so we are thrilled to share our updated line of colors, and hope you will be as excited as we are by the new possibilities!
Why now? In 2010 we did a big color renovation and shared our plans for smaller color refreshes every three to five years to keep our colors on trend. Well it has been three years and we are excited to announce that the upcoming 2013-2014 annual catalog will include 10 new colors (most of which are returning In Colors from previous years)! We are welcoming back some of your favorites, moving some colors around, and introducing one brand-new color, so take a look!
Beginning on April 4, 2013, all retiring/discontinued color products (i.e. ink, paper, ribbon, accessories, etc.) will be available only while supplies last. This means that some products will not be available through the retired list period. We did anticipate increased demand and based our forecasts for these retiring colors on historical sales information from previous color transitions. However, even with the most careful planning, the response to a transition of this nature can surprise everyone--including you in your own business and personal purchases. We encourage you to let your customers know that any of our retiring color products are only available while supplies last so they can get their favorites and look forward to the exciting colors coming in the 2013-2014 annual catalog. And also announced today, free shipping is going on April 6-8, 2013, which would be a great time for you and your customers to get your favorites before they are gone! (Free shipping is for North America only.)
Want to get some of the new color products for FREE? Watch for more information on April 12 for an exciting opportunity to get the new amazing colors for free. To learn more about our Color Refresh, we've provided plenty of resources under the Color Refresh section of the demonstrator website, including a Q&A, a training video, the May/June issue of Stampin' Success (which will be available online on April 12), as well as other information to help you understand and make this transition easier.
If you would like to see the new colors, here is a video for you to enjoy!